We hear so much about success stories in the world today. They are everywhere you look and they seem to be the key to unlock the next level of success for every person who is willing to give it a try. There are many success stories of people who have gone through their entire lives without a single successful thing to show for it, but the truth is that these people have found what it took to achieve their goals. They learned to fight against the odds and succeed.

A success story is really a personal journey and an individual’s perception of success may vary greatly from another’s. Some people see financial security as the benchmark to which they aspire to attain, while others see it as a great foundation for building their character. Others believe that their personal relationships are the key that allows them to build lasting meaningful relationships, while others see them as nothing more than a stepping stone toward greater things. No matter what your personal definition of success, the important thing is that you have one.

Success stories are all around us. You can hear about them in the paper or on television, but if you are truly interested in achieving true success, you must be willing to do the work to get there. No one else can do this for you, not at your pace and not at your own time. This is where the book The Long Tail Principle by Seth Godin comes in. This quick read covers key points about building long-term successful relationships and lists eleven proven strategies that will jump start your business.